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Different entertainment projects have their own audiences. The more audiences, the greater the profitability of the project. The daily turnover depends on the daily traffic, so more people will come to the playground. Make more money. Now more people choose to invest in the trampoline park project. This is a good project with a small investment and quick results, but before opening, we should conduct a comprehensive analysis of the trampoline audience. What are the characteristics of different types of audiences? Targeted analysis and operation will lay a solid foundation for future profitability. Let's take a look at the market consumption pattern of trampoline parks.
This article mainly includes the following
1. The most important audience
2. What audiences need to be guided
3. What are the characteristics of participatory audiences
1. The main audience of trampoline
What are the types of trampoline audiences? It can be divided into children, adults, and the elderly in terms of age. According to the distribution of age, the trampoline hall also has a children's playground trampoline hall, an adult trampoline hall and a comprehensive trampoline hall park. For trampoline halls of different ages, the audience is mainly children and adults. If you want to open a children’s trampoline hall, you must first understand the characteristics of children. They are very free when they are 6-12 years old. They have a fun nature, and they are not very eager to consume. They pay more attention to pleasure. For the adult audience, time can be freely allocated, like sports, like parties, like all lively occasions, they have a certain economic ability, and they can control consumption independently. For adults, they pay more attention to experiencing the feeling of success.
2 Who are the audiences that need guidance?
In addition to the dominant consumer groups, trampoline audiences, we must continue to absorb more new users in our operations, and these new users are called guided audiences. They need an opportunity or a starting point to become a loyal fan of the trampoline. For example, the relatively popular vibrato recently, the Spider Tower project can attract most of the guiding masses.
3. What are the characteristics of participatory audiences?
Let’s talk about what are the characteristics of participatory audience among trampoline audiences? When these audiences come to the trampoline hall, they pay more attention to the value of the product and the way the brand is selected, and the equipment products with better experience can be loved by them. These people complete some entertainment activities they want in their limited time, they have strong athletic ability and ability to control time.