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Advice for investment of indoor trampoline park

Updated:2020-03-01 07:21:11
Views:2823

1.Background of indoor trampoline park

1)Indoor trampoline parks serve an increasing need of sports and health in our society

Nowadays people are increasing their focus on sports and health,With children being increasingly addicted to computers,television show and smartphones,parents are increasingly looking at opportunities that allow their children to get involved in different physical activites,1980 BSA study that states:10 minutes of jumping on a trampoline provides the same fit of 30 minutes of jogging.this healthy activities.combined with jumping on a trampoline creates a fun physical fitness outlet for children and adults of all ages.it is not only heneficial to body,various kind of trampoline activities are also good for mind,in the past five years,the search number about trampoline park has increased by 10 times.

2)Trampoline parks have been gained growing popularity

In 2004 the first trampoline park was built in las vegas,with the total size of 1600 square meters,within six months,the park has hosted 10,000 visitors and total revenue for the first year was $412,000.

The international assocition of trampoline parks had been able to roughly identify that,till Nov 2014,there are over 280 existing parks or those in the development stage of opening in North America,by the end of the 2016,the international association of trampoline parks expeds there will be 563 facilities operating in North America ,with more opening all the time,only within two years,the number of trampoline parks in north America is growing at a rate of 200%

On july 2014,Chinese first trampoline park was built in guangzhou,since 2014,trampoline parks are fast growing at the rate of more then 100 per year.

2.Advice for investments

Investing in trampoline parks ,investors need to consider many factors to improve their chance of investment success,of which site selection and supplier selection are particularly important.

1.site selection

1) size and type of park:investigate the population within 10KM (25 minutes drive) from the site,and the age ration of 1-10 years old,11-20 years old,20-40 years old,which is determine the type of park,400-600 square meters family resturant,800-1800 suqare meters adventure&sports play center,2000 suqare meters family entertainment center.

2)consumption ability of target customers:investigate annual household income within 10KM from the site,the monthly consumption spent on family entertainment and the frequency of consumption on family entertainment,so as to check sonsumption volume there.

3)competitive analysis:invesigate the same type of parks,the playground equipments,customer feedback which is to improve competitiveness of own park.

4)customer flow analysis:investigate nearby shopping mall,kindergarden school and other eductional instituions.

5)transportation:transportation situation,if with parking lots and the number of parking spaces.

2.Supplier selection

1)Positioning:low/medium/high-level amusement park builder,if with own brand influential amusement parks.

2)quality:company competence,global projects,customer reviews,safty test reports and certificates.

3)Service:building amusement parks,marketing and consulting service (brand cooperation,park deisgning,business planning,park decoration,manufacturing,installation,safty inspection,pos&ticketing systerm,marketing planning,operating trainning and events training)

4)Design:design novelty,design capacity,whether the design proposal is based on the investigate survey.

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