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Operating an indoor soft play, you will experience the great flow of people from the promotional activities to the off-season after the end of the activities. Correctly dividing the stages that may be encountered in operation and adopting effective measures are the most important factors for the sustainable operation of the children’s park.
If you want to use the way of gifting customers to drive consumers back to your indoor soft play park, what considerations need to be made in the choice of gifts? Generally speaking, gifts for events are designed to absorb popularity and convert them into consumers of your indoor soft play park. As below we list 5 points that you need to take into consideration while buying gifts for park events.
Buying gifts according to the preference of your target clients. For indoor playground equipment, the consumer groups are parents and young children.
For parents (grandparents), gifts must fully consider the time background (such as the Mid-Autumn Festival), environmental factors (such as the use of thermos in winter, if the demand for thermos in summer will reduce the value of half) Generally speaking, mature parents are more inclined towards practical gifts.
For children or students, in addition to considering the time background and environmental factors, in general, the choice of gifts is more creative, personalized, novel and unique, which would promote social connections or enhance parent-child relationships. They care more about the interaction of the process and the commemorative value of gifts.
For the promotion of the event, the choice of the supply of gifts and the mode of transportation are an important factor affecting whether the theme of the event can be selected and whether it can be smoothly carried out as scheduled.
After finding the source of goods, we must also consider the transportation method. We must choose the safe, fast and lowest cost method to ship the gifts to your park. When calculating the cost of the event, be sure to include the cost of shipping in the the gift expenses.
3. Gift quality control and after-sales processing
If the event’s targeted at old clients, gifts will usually choose something with higher value, such as home appliances (main appliances and small appliances) or electronic products that need to be guaranteed. When purchasing, communicate with the gift supplier. Warranty period and how it works. And to ensure the purchase of genuine products, avoid "copycat" version, let alone purchase second-hand.
4. Gift quantity estimates before events
When planning an indoor soft play park event, we will estimate the number of people participating in the event, prepare the appropriate materials and gifts, and avoid out-of-stock during the event or a lot of gifts occupying the fund after the event. In general, the preparation of gifts can be made a comprehensive assessment with reference to the usual venue traffic, turnover and other data.
5. Gift lifetime affects your choice
If you are purchasing food or some time-limited gifts (such as movie tickets or coupons from other merchants, if the park is located in a commercial real estate, you can cooperate with related business formats around it to conduct business drainage through activities and joint ventures such as cinemas), not only should you purchase a reasonable amount, you should also pay attention to the shelf life of the gifts (trial period), such as 3C gifts such as home appliances, or cups, umbrellas, etc. You can use them after purchasing more, but there are time-limited gifts, to avoid waste, it is best to communicate with the gift supplier first, and then pay according to the gift amount after the event ends.
Just to remind, make sure all the gifts have your park name on them, which would be a great way of advertising. If you want to discuss with us what you plan to buy for your indoor soft play park clients as gifts, feel free to contact us.