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The sudden novel Coronavirus not only hit China by surprise in 2020, but also quickly spread to the world. It can be said that this sudden disaster has had a significant impact on the development of the world economy.
Fortune and misfortune depend on each other. From another perspective, the epidemic in Wuhan is a huge opportunity for China and even the world! As the so-called crisis is an opportunity, an epidemic may bring about a major industry reorganization. We will usher in the era of “operation is king”. Indoor playground park or indoor trampoline park without strong operational capabilities will be gradually eliminated, while those with high quality and good operation strategies will stand out. The below we advise 4 tips to guide your indoor park survive such a special situation.
The epidemic is a national event, and many companies are within the scope of influence. The park must pay close attention to relevant national and local government policies and actively welcome the recovery. Such as related subsidies, construction funds, financial policies, tax policies, return policies, etc.
At present, most of the parks are “dormant”, but if your park is really “dormant”, you cannot seize the great opportunity after the epidemic.
What should you do? Your indoor playground or trampoline park should actively use the characteristics and advantages of the Internet to seize the eyes of your potential customers during such a special period. For example, make good use of social network platforms like Facebook, Twitter, Instagram and various live broadcast platforms, etc., to launch a variety of marketing content such as short videos, etc., and build consumer interaction platforms to increase consumer engagement.
It’s a great time for you to focus on marketing, and after the epidemic, which park would people go if they plan to? Yes, your park, which is deep in their minds.
3. Keep innovating
Change is eternal and unchanging, innovation also applies to the success of indoor park running. The park needs new event ideas, especially in the special situation of epidemic control, we can carry out creative activities such as online interactive punch-in, night aerial short videos, and community creative "concerts".
The online channels and technologies should be applied more flexibly to offline activities. At the same time, content creation is carried out as a long-term operating mechanism. Strengthen the content and experience, let culture and creativity run through.
4. Improved capacity to respond to emergencies
After the epidemic, the park should think more about how to improve its ability to respond to emergencies and build a comprehensive management system, such as improving the emergency plan, improving the overall emergency treatment level, adding emergency equipment and consumables, including toilet paper, hand sanitizer, etc. In addition, emergency training for personnel should be strengthened.
People may still be concerned about let kids play in public space, so if your park is equipped with ability to handle emergencies, parents would be more reassured and thus differentiate your park from others.
If you need more advices on how to get your indoor soft play or indoor trampoline park through such a special situationj, please feel free to contact us for more details.